Once you have captured a customer in your opt-in list you are not going to sell to him only one informational product and then let them go?
Internet marketers know that a percentage of these first time customers will continue buying from you again and again. In fact, many will continue to buy at different times throughout the rest of their lives.
Therefore, it is important to have a “backend” marketing strategy developed in your marketing and selling system.
Backend marketing involves up-selling and cross selling.
In up-selling and cross selling marketing, you diversify your niche markets by selling horizontally offering a wider range of products within your niche. In other words, you are adding on more and more products that are interrelated in to your list of products.
So, when your prospect is in the process of purchasing your initial entry product, you will begin your backend marketing and selling process.
Before your prospects could check out, induce them to purchase an “enhanced” or “deluxe” version of your product.
This up-selling technique is to capture them to spend more money since they are already in your website and are already decided to order. So why not take the opportunity to offer them a higher priced product of yours and increase your profits?
While still at your website, before they check out again, go and cross sell them with another related product within your niche.
Once they have decided to buy your initial enhanced product, they are your satisfied willing buyers. Do not miss the chance to sell them more before they check out.
The principle is that it is much easier to sell a hot customer than to go out and find a new customer. Do not forget about them, they are your satisfied customers.
Therefore, in backend marketing, instead of just selling a front end initial product, up-sell them with your higher priced product together with all the accessories and add-ons as much as possible. On the same breath, cross sell them with different products but are related to your niche. For example if your niche is breast-feeding, you could up-sell or cross sell mother’s care at the same time.
That way you have created a profitable backend marketing system to ensure to triple your profits by just selling to one customer.
If you want to multiply your profits, you could now expand vertically and to start selling and marketing the same customer with a totally unrelated product of your different niche markets.
Many believe that once your customer is loyal and have trusted your brand, you can sell them anything.
While you have created a niche product on breast-feeding and mother’s product, perhaps you would want to expand and create other products catering to in other niche markets, for example…selling insurance to families!
Now, besides expanding your business horizontally, by up-selling and cross selling to your existing customers, you have also expands vertically by creating an unrelated product of your different niche. This is to ensure to maximize and triple your online business profits.
The objective of cross-selling is to increase the income derived from your customer and to protect them from your competitors. Being a single supplier to your customer is difficult for your competitor to displace you.
Benefits that can accrue to your customer include the efficiency and leverage that result from you being the single supplier for all the multiple products. This is to ensure you can focus on to provide the utmost good service to your customers.
The author is the owner of EmailCashGenerator.com. In EmailCashGenerator.com is a system that enables virtually anyone who wants to make money online FAST. Remember, “People Fail, Systems Work!” For a limited period only, you can download “The Amazing Breakthrough Inbox Cash Techniques” the most practical “Use it today and make money tomorrow” instant Internet cashflow automation system any one could ever ask for by visiting: http://www.emailcashgenerator.com
The author is the owner of EmailCashGenerator.com. In EmailCashGenerator.com is a system that enables virtually anyone who wants to make money online FAST. Remember, People fail, Systems work! For a limited period only, you can download “The Amazing Breakthrough Inbox Cash Techniques” the most practical “Use it today and make money tomorrow” instant Internet cashflow automation system any one could ever ask for by visiting: http://www.emailcashgenerator.com